Frequently Asked Questions
Are you a Feed Store? I don’t see any hay...
Unicorns eat different things than hay. . . Unicorn Feed & Supply is not a feed store in a traditional sense, you won’t find hay and animal feed here. It is a gift and activity shop that feeds your “Unicorn,” which is that happy, magical place that lives within each of us!
Who started Unicorn Feed & Supply?
UFS was started by Jen Eastridge, entrepreneur, artist, and life-long sticker collector. After completing her BFA at the Art Academy of Cincinnati, she made art, worked for a corporate, media company in sales, product development and management before exploring her love of building creative, community inspired businesses. She started Unicorn Feed & Supply in Ypsilanti, MI just outside of Detroit, where she also makes her home with her family and Framily (human and four footed).
In her spare time, Jen plays in the dirt, admires nature, encourages beautiful gardens to grow in wild and wooly ways, engages in “joy activism,” draws with chalk on the sidewalk, eats delicious food (her wife’s a chef, so…yeah..), talks to strangers, and practicers her art of “social curating” by gathering wonderful humans together in celebration.
How did Unicorn Feed & Supply happen?
The idea for the store came from Jen’s childhood hobby of collecting stickers and the happy, creative spark they made her feel. She kept her sticker books throughout her growing up, and when the idea for the Unicorn Feed & Supply came along, she knew exactly what sort of feeling she wanted the store to inspire — that wonder, fun and creative energy she found in collecting stickers as a kid. Read more on our About page.
What is the Unicorn Feed & Supply Framily?
The Unicorn Feed & Supply Framily is a fun and colorful group of nine friends who celebrate life together as a Framily! What is a “Framily” you ask? Framily is a group of friends who are chosen as family. Framily members are close, loving, respectful and supportive of one another. They celebrate together in the best of times, and support one another in difficult times. They are more than friends…they are Framily.
The Unicorn Feed & Supply Framily was a project commissioned by UFS owner, Jen Eastridge, with professional artist/illustrator, Amy Balzer Pemberton of Clever Creations by Amy. Each character is unique, and was created with attention to every detail, as they each play a special role in this colorful group. They individually and collectively represent part of a larger narrative that fits Unicorn Feed & Supply’s mission, which is to shift the dialogue forward about what it means to love,
belong, support, embrace and CELEBRATE our differences as our strengths (to ourselves and the larger community)!
Do you sell gift cards?
We absolutely do! We have gift cards available in-store and online. Thank you for supporting us by giving the gift of shopping at Unicorn Feed & Supply!