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Starting a new chapter is always exciting (and kinda scary), but we gotta go for it and we want you to come with us! Unicorn Feed & Supply will...

Jen opened The Unicorn Feed and Supply Store to help people find their happiness. Take a look inside with Kila!

The first thing you’ll notice when you walk into downtown Ypsilanti’s Unicorn Feed and Supply is Reginald Peppercorn, the life-size unicorn who greets you from his permanent place at the entrance. In true character of this community-centric retail shop, it was not Jen Eastridge, the owner of Unicorn Feed and Supply, who chose Reginald’s name, but the Ypsilanti community. “I had hundreds of entries in June and July of what he should be named, and then we narrowed it down to the top ten, put out a poll on social media, and they voted on Reginald Peppercorn. Some people call him ‘Reggie Pep’ for short,” said Eastridge. 

We think it would be safe to say that there are a lot of kids that love unicorns.  It appears they have gained so many fans, a store dedicated just to the legendary single horned creature has opened in Michigan.

The Unicorn Feed & Supply gift shop in Ypsilanti offers novelty items and art workshops while promoting diversity.

Jen Eastridge, owner of two downtown Ypsilanti businesses, says she has mixed feelings when someone tells her, "I'm so glad you made it through the pandemic and you're still open."